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Acorn Compliance

Company Size

2 - 10

Headquarters

London, England

Industry

NHS compliance, Cyber security

Acorn Compliance provides customized support for healthtech companies to achieve and maintain compliance success.

Services we provided

Messaging research

Website structure and copywriting

Brand exploration and art direction

Website and landing page design

Webflow website development

Challenge

Low awareness: Acorn Compliance needed to convey the importance of DTAC compliance to startups who didn’t yet realize how critical it was for launching their healthtech.

Knowledge gap: Navigating NHS compliance is a maze, but prospects underestimated the complexity, making it our job to educate them and explain the problem.

Simplify complex concepts: We had to write copy that explained a vast, intricate process without sounding boring or preachy while ensuring we didn’t miss a single detail of what Acorn does—because they don’t miss anything NHS compliance requires.

Lack of flexibility in design: Acorn’s old website was set up in-house in a hurry. Their design lacked cohesiveness and didn’t add any clarity to what they were doing.

The challenge was delivering all this without overwhelming prospects with bulky, unreadable copy, especially for a SaaS audience.

Solution

After going through a ton of research—we wrote copy that:

Built urgency: Clearly highlighted the pain points of DTAC compliance, showing how costly delays would be without the right support.

Generated awareness: Educated prospects step by step on the compliance journey while keeping the tone approachable and engaging.

Differentiated our solution: Showcased Acorn as the complete solution, covering every aspect of NHS compliance in a way that’s easy to understand and actionable.

Balanced messaging: Carefully balanced detailed explanations with concise messaging to keep the copy tight, direct, and compelling without missing any key information.

Results

Compelling copy that educates without overwhelming, making a complex process feel manageable while positioning Acorn as the right comprehensive solution for NHS compliance.

Acorn Compliance helps health-tech companies achieve and maintain DTAC compliance.

Many startups and established players in health-tech struggle with compliance, often delaying it or relying on outdated manual processes—only to face costly setbacks later.

Their DTAC Squirrel™ platform automates evidence generation, covers all DTAC domains, and provides real-time AI guidance.

Whether integrating compliance from the start or stepping in mid-process, Acorn eliminates delays and simplifies the path to market.

Acorn came to us when they decided to step up their marketing game.

Their old website wasn’t effectively communicating the impact Acorn could have.

Low Awareness: Companies didn’t realize how critical compliance is in the early stages of the company. Many put it off—only to hit massive roadblocks later on.

Overpriced Consultancies: People often turned to consultancies because of a lack of a better alternative. These cost a fortune, making them unsustainable for young companies.

DIY Nightmare: If consultancies felt too expensive, founders would try to DIY DTAC compliance.

We needed to communicate how it’s complex, time-consuming, and easy to mess up when you’re figuring it out alone.

Dishonest Competitors: Visitors were comparing us to other tools. These tools promised DTAC compliance but did not cover all areas of DTAC, leaving teams scrambling to fill the gaps.

We needed to educate visitors on this front, so visitors did not fall for fancy marketing and actually looked deeper.

Value Gaps: Visitors weren’t seeing how much time, effort, and stress Acorn could save them.

We needed to shift the narrative to create urgency, build trust, and establish Acorn as the go-to compliance solution.

Fixing the website wasn’t just about making it look better—we needed to create a high-performing platform that effectively conveyed Acorn’s value.

Here’s what we set out to achieve:

Establish the importance of DTAC compliance early on:

The new site needed to highlight why delaying compliance only leads to bigger roadblocks down the line.

Empathize with visitors’ struggles at each stage:

While MailReach’s tools were cutting-edge, their website looked like it had time-traveled from the early 2010s. For a company solving modern email problems, this visual disconnect didn’t inspire confidence.

Showcase the platform’s capabilities in a clear, outcome-driven way:

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Provide educational resources to position Acorn as an authority:

Shift from Features to Storytelling:

Differentiate from common alternatives:

Research and messaging: The who, what, and why

As always, we began by thoroughly reviewing all of Acorn’s sales, marketing, and product information, while researching the industry to get a clear picture of their customers.

Next, we had detailed calls with Acorn to nail down the best site structure, dig into who their customers are and how they serve them, and finalize the messaging that would resonate most effectively.

Meeting visitors where they are

Pitching Acorn as the perfect balance

Problem: We wanted to show that Acorn was

as hands-on as consultancies (while being more cost-effective)

faster and more organized than DIYs

more comprehensive than other tools

automated and AI-powered so >half your work was done-for-you

Conclusion: It was the best bits of all worlds.

Solution: On the product page, we added 4 sections tackling these capabilities without much frill.

Impact: This context-building turned Spendflo into a must-have rather than just a nice-to-have. Visitors left the page thinking, “we do need this.”

Creating the Learn page

Humanizing the company

Copy that matches the brand tone

Retaining Acorn’s Consultancy Services

Design

Acorn’s redesign wasn’t just aesthetics—it was enhancing usability, strengthening brand recognition, and creating a more engaging digital experience.

The design brief emphasized maintaining the beloved DTAC Squirrel while elevating the overall brand presence and UX.

Mascot-Driven Visual Identity

Acorn’s original squirrel logo had strong brand equity, but it lacked presence.

Our solution: fully bring the mascot to life. We designed a series of custom illustrations, incorporating the squirrel across the website to build a cohesive, recognizable brand personality. This created a unique storytelling element, making Acorn more memorable and engaging.

A Playful Yet Functional Design Language

Illustrations & Custom Icons: Beyond the mascot, we developed additional illustrations and icons to maintain visual consistency.

Shapes & Layout: A mix of soft organic shapes and structured elements added visual interest.

Light, Airy Color Palette: We opted for light-based, natural colors to contrast with competitors’ darker, bolder schemes.

Typography for Clarity & Personality

We combined P22 Mackinac Pro (serif) for headings—adding warmth and personality—with Inter (sans-serif) for body text, ensuring readability and a clean, modern aesthetic.

Strategic Use of Color

Building from Acron’s primary brand color, we expanded into a monochromatic palette, adding pops of pink and magenta for emphasis. These highlights strategically draw attention to key sections like CTAs and important messaging, ensuring critical information stands out.

User Experience & Navigation

The redesign simplified navigation, making key pages easily accessible.

Clear CTAs guide users through the journey, ensuring intuitive interactions.

Performance optimizations—including faster load times and lightweight assets—kept the experience seamless

Challenges & Iterations

The biggest challenge was Refining the mascot. Balancing fun and professionalism took multiple iterations to get the right expression and posture.

Additionally, crafting a color palette that was unique yet brand-aligned pushed us to experiment with new combinations.

Final Impact

By fully embracing the squirrel mascot, refining the color strategy, and prioritizing usability,

Acron’s website now offers a more engaging, user-friendly, and visually distinctive experience.

Previews

Problem: We wanted to show that Acorn was

The team at Beetle Beetle is brilliant and creative.

They are great at listening and understanding your requirements.

They are flexible and super open to change.

The new website was crafted to firmly capture the market's attention and showcase Acorn's true essence and purpose. The impact was noticeable:

An uncluttered visitor journey: With clear, readable, and skimmable copy, we ensured the user experience remained smooth, avoiding heavy text or jargon that could hinder engagement.

A whole lot of clarity: We crafted messaging that effectively conveys Acorn’s value and offerings while maintaining simplicity and clarity.

Beetle Beetle knows how to create great copy and design. They are a very vibrant team and great fun to work with. We loved our new website!

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We only work with 2 companies per month, owing to the research and intensity each project demands. Additionally, we only work with 1 or 2 businesses in any industry, to ensure our clients have an unfair advantage.Don't wait for a competitor to hire us.

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“Beetle Beetle is a great, fun team. We really appreciate your vibrancy and creativity!”

Challenge

Solution

Results

Design

All good things come with a catch.

417%

82%

207%

230%

125%

122%

74%

60%

60%

158%

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